Located in one of Berlins most popular „Kiez“ – Berlin dialect for neighbourhood – Am Kollwitzplatz in Prenzlauer Berg, this amazing prime penthouse hit the resale market in Summer 2021.
Being aware that the unconventional floorplan, the large amount of customized walnut carpentry and cabinets would polarize and dominate the appearance of the apartment, Zoe Rasch developed a graphic staging that focussed on different qualities, views and functions of each room. Neutral, monochrome and classic pieces and arrangements and carefully selected art, giving the potenital buyer an idea of functions, emphasize the entertainment qualities of the apartment, including the 5 terraces.
The apartment was sold within 2 months. The best compliment was made by the seller himself: “Seeing the apartment staged, almost made me rethink my decision to sell it.”
All photos except book shelves by Christine Dempf
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